For example, buy a laptop and get a mouse for free.
For example, pick any two bottles of wine for $50 instead of $60.īuy X Get Y gives customers a free product when purchasing another product or spending a specified amount of money in-store. For example, get 10% off when purchasing three t-shirts.įix Value approach is to offer a fixed discount for customers who add several products to the cart. It can be used for almost any type of bundle. There are three popular discount types on Shopify:Īs simple as it sounds, Percentage Discount gives a discount percentage to customers who add the bundle to cart. Many merchants use discounts to make the bundle offering more attractive to customers, so it is harder for them to skip the deal, in particular, if the margin stays sufficient. buy a home stereo system and get headphones for free).ĭiscounts are a useful method to encourage customers to purchase bundles and increase the fear of missing out (FOMO). buy a grooming kit that consists of a razor, tweezers and nail clippers).Ī type of bundle that offers to get an item for a discounted price or free when purchasing another product or set of products. Usually used on dedicated product pages where it makes sense to sell several products as one. choose any 3 t-shirts from the collection).Ī combination of individual products that are presented as one product to the customer. Usually, it's a good choice when you want to learn your customers' preferences or during seasonal sales. This type of bundle lets your customers mix and match on their own. buy six bubble gum packs and get 20% off). Usually, it's an efficient method when selling products on a large scale (i.e. Pack Bundling is selling a predefined combination of items as a pack. These bundles are based on a shared feature or material of several products. recommend a silver ring next to silver earrings).
This type of bundle is usually based on sales historical data and can be created through manual or automatic product bundling.Ī combination of products based on a shared product variant (i.e.
t-shirt and pants), similar to Amazon's recommended products. Group Bundle consists of items that are frequently bought together (i.e. Here are the most popular types of Shopify product bundles with examples: Shopify product bundling are implemented in multiple forms and variants. Commonly used pages for bundles may include - product pages, homepage, cart, and dedicated bundle pages.
Many merchants choose to include bundles in multiple locations in their store to increase their chances of selling more products. Customers benefit from the higher value of combined products while the merchant increases the average order value (AOV) and the total revenue for the Shopify store. You can sell more products by offering a combination of items that provides a better deal for customers. Trusted by over 1,700,000 businesses worldwide.īuild Store Effortlessly.
This difference between the expected price and the actual one is called the consumer surplus. Shopify Product Bundles is an upselling method that offers several individual products for sale as one combined pack or product through a Shopify store.īundles are most effective when each product within the bundle sells for less of the amount the customer expected to pay for it. Creating Shopify Product Bundles: An Easier Solution
How To Choose The Best Shopify Product Bundles App In this post, we’ll go through definition, best examples and best practices for setting up Shopify product bundles to increase average order value. As shoppers constantly look for attractive deals, combining complementary or similar products together into one pack is a great way to maximize revenue per shopper while providing an exciting experience.
One of the oblivious yet most effective ways to increase revenue is Shopify product bundles. As acquisition costs constantly on the rise, merchants invest more effort in finding new upsell opportunities in their stores to maximize revenue without increasing marketing spend.įurther reading: Hack Your Conversion Rate With This 12-Chapter CRO Guide Shopify merchants always look for new ways to increase sales, and specifically the average order value (AOV) in their store. Shopify Product Bundles: The Essential 05-Step How-To Guideĭriving new visitors to your store is tough, expensive, and usually takes time, but once you drive the new visitor - the selling art starts - how do you sell as many products as possible to the shopper that you worked so hard to bring in? Shopify product bundles is a great way to accomplish this.